Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Hydration Fuels Mainstream Households

View this email online.

March 25, 2026

Nutraceuticals World Focus

Hydration Fuels Mainstream Households

The modern hydration supplement market is moving in new directions to appeal to diverse consumer needs.
Read More >>

Hydration in Focus

Products & Ingredients

Trace Minerals Launches Creatine + Electrolytes for Hydration, Recovery, and Performance

Drink mix formula features Trace Minerals’ signature full-spectrum ionic trace mineral blend.

Videos

Creatine, Active Nutrition Help Fuel Dietary Supplement Market Growth

Scott Dicker of SPINS discussed supplement sales, the ongoing surge in creatine, evolving hydration and energy formulations, and interest in hormone health.

Features

Top Trends in the Functional Beverage Market

Brands are refreshing familiar drink categories to address specific health concerns and appeal to modern wellness needs.

Features

Top Vitamin and Mineral Supplement Trends

Diversified product forms are giving consumers a menu of options to help them achieve their health goals.

Exclusives

The State of Supplements: U.S. Market Approaches $70 Billion

Consumers are prioritizing natural, nutrient-dense products that enhance physical performance and support active lifestyles.

Products & Ingredients

Wiley’s Finest Introduces Omega-7 Skin Supplement for Skin Hydration

Research has shown that consistent omega-7 supplementation can improve overall skin texture and appearance with daily use.